Schrijf je in voor onze nieuwsbrief!

University College Utrecht, alumni magazine Post: Development Work 2.0

Naomi Becht (’10) :::

After completing his Bachelor’s degree at University College Utrecht and doing a Master of European Studies at Cambridge University, Wouter Durville (‘01) worked as a manager at Heineken and Bain & Company. But he wanted more.  And he wanted it better. “I wanted to do something I could be proud of. Just earning lots of money did not give me that feeling,” Durville says. In November 2010, he launched ONEforONE (, an organisation that uses the buy-one-give-one principle. The colourful shoe brand TOMS, for example, gives a pair of shoes to a child in a developing country whenever a more affluent customer buys a pair of shoes. ONEforONE uses the same concept on a different level, applying it to energy and water.

To provide people in developing countries with energy, ONEforONE teams up with Greenchoice, a Dutch energy company supplying electricity purely generated from renewable sources. Every new customer that signs up for Greenchoice via ONEforONE automatically supplies a solar panel, lamp or charger to someone in Kenya. But how can we provide another person with such things without paying more ourselves? As far as I’m concerned, money does not grow from trees.

Unfortunately, money does not grow from trees indeed. But there is a way to play around with supply and demand, and Durville did it. When he approached Greenchoice with a mass of potential customers, Greenchoice was able to offer him a substantial discount. Part of that discount benefits the ONEforONE consumers themselves, while the other portion of the savings is funneled to ONEforONE’s partner organisation ToughStuff for the development of solar energy in Africa. Durville remarks, “We wanted to do what we’re good at, which is Dutch marketing, and let others do what they’re good at”. As such, ONEforONE is not just another NGO, but a buying association that efficiently links supply and demand and channels its profits to those who are in need of things we have come to take for granted. Call it Development Work 2.0.

In the same way, ONEforONE partners with Pump Aid, an organisation that establishes sustainable supplies of clean water and safer sanitation provisions in southern and eastern Africa. This time, however, ONEforONE has designed its own product: a water bottle made of stainless steel, recyclable, light but strong, and available in different sizes and colours. And most importantly, with each bottle sold a lifelong of clean drinking water is sponsored for someone in Africa. From the revenue made by the sale of the bottles, a minimum of €2,50 per bottle is transferred to Pump Aid who builds water pumps that can be maintained by poor rural communities without any assistance.

All of this fits well into ONEforONE’s two main goals, namely to fight poverty and stimulate social entrepreneurship. From the very start, Durville was concerned that his aid would not disrupt local markets. As everyone who read Jeffrey Sachs’ The End of Poverty or any other book on development aid already knows, giving out products for free is often detrimental to the local economy of developing countries. But in ONEforONE’s energy and water projects, local entrepreneurship and independence is fostered instead. The money raised with Greenchoice is particularly directed towards Tough Stuff’s Solar Village Entrepreneur (SVE) programme which provides micro loans and training to people who want to establish small, profitable solar businesses in Africa.

It seems ONEforONE is faring well. Although the Dutch government wants to cut down on development aid by 900 million euro’s, the interest of the Dutch population in helping other people nonetheless continues to be there. With already more than 4,000 Facebook fans ( and hundreds of followers on Twitter, ONEforONE’s popularity is growing strong.

So what’s next? “We are currently working on ONEforONE Insurances. Like energy, insurances are ongoing and can create a steady stream of funding for our development projects,” Durville notes, “but for now, it would be really great if our UCU alumni also switch to ONEforONE Energy, drink tap water from our bottles and help to spread the word.”

Naomi Becht (’10) is now studying Social Anthropology at the University of Oxford.

VN:F [1.9.17_1161]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.17_1161]
Rating: +1 (from 1 vote)
University College Utrecht, alumni magazine Post: Development Work 2.0, 10.0 out of 10 based on 1 rating

23 reacties op University College Utrecht, alumni magazine Post: Development Work 2.0

  1. Great post. I was checking constantly this blog and I’m impressed!
    Very useful information specially tthe last part :
    ) I care for such info a lot. I wwas lookng for this certain info for a long time.
    Thank you and good luck.

    Review my wweb page :: quality proteins

  2. I was recommended this blog by my cousin. I am not sure whether thnis post is written by him
    as noo one else kow such detailed about
    mmy problem. You’re incredible! Thanks!

    Here is my blog Cla meltdown fat burner reviews

  3. Datpiff zegt:

    Hey guys, just found this website giving away Free
    Music exposure bots to Soundcloud, Vimeo, Reverbnation and Datpiff.
    The bots helped a shit ton and I ended up gettting 20k+ plays on
    my Soundcloud profile. Do yourself a favor and go check it out

  4. Melvina zegt:

    Thank you, I have just been searching for info approximately
    this subject for ages and yours is the greatest I’ve found
    out till now. However, what about the bottom line? Are you positive about the supply?

    Here is my site ripped rx no2 and t90 xplode (Melvina)

  5. Leland zegt:

    Have you ever thought about adding a little bit more
    than just your articles? I mean, what you say is fundamental and
    everything. Nevertheless imagine if you added some great pictures or video clips to give your posts more,
    “pop”! Your content is excellent but with pics and clips, this site could certainly be one of the
    best in its field. Superb blog!

    my web site :: weight loss tree (Leland)

  6. Hey there outstanding website! Does running a blog such as this take a lot of work?

    I’ve no expertise in programming but I had been hoping to start my own blog soon. Anyway, should
    you have any suggestions or tips for new blog owners please share.

    I know this is off topic nevertheless I simply had to ask.

    Thanks a lot!

    Visit my web blog; best thermogenic products for women

  7. Wendy zegt:

    I was suggested this blog by means of my cousin. I’m no longer sure whether or not this publish
    is written by him as nobody else recognise such detailed approximately my difficulty.

    You are incredible! Thank you!

    Also visit my web site – how to gain muscles
    quick (Wendy)

  8. Very energetic post, I enjoyed that a lot. Will there be
    a part 2?

  9. Cheap Ghd zegt:

    For many women, it is a secret how Ugg boots are made and just what makes them so comfortable? Warm in the winter and cool in the summer, the highest quality around! Saving a couple of bucks will get you some synthetic fiber that’s not the same.
    Cheap Ghd

  10. While most retailers give you honest answers, you may want to take the glasses to more than one retailer . A store may give you a wrong information simply because it wants to gain your business.
    nike shox mens

  11. Thanks for your marvelous posting! I really enjoyed reading it, you can be a great author.I will make sure to bookmark your blog
    and may come back at some point. I want to encourage you continue your great posts, have a nice holiday weekend!

  12. A few months before the general election, he sent $300 to nominee Mitt Romney

  13. Denny zegt:

    Aw, this was a really good post. Taking the time and actual
    effort to create a very good article… but what can I say… I hesitate a lot and never manage to get anything done.

  14. Excellent website. A lot of helpful information here.
    I’m sending it to several buddies ans additionally sharing in delicious.

    And of course, thanks to your sweat!

  15. Thank you for the good writeup. It actually used to be a enjoyment account it.

    Look complex to more brought agreeable from you! By the way, how can we
    be in contact?

  16. Sabina zegt:

    Lа idea es іr allí miѕ amigos, tú y yoo a pasar
    tߋdo el finn dе semana practicando сontigo sexoo a todօ dar.

    mʏ web blog :: ddescargar aplicaciones gratis (Sabina)

  17. dddjhsrh zegt:

    są ochocze odmalować suma rozpraw matrymonialnych,
    kolektywnie spośród miłosnymi, jeśliby stanowią iż desygnowanie się na nie doniesie im zaobserwowaną zaleta.
    Istnieją priorytetowo cyniczne natomiast gdyby
    no wtedy umiem uwzględnić – bezwyjątkowe.
    W 4 przykładach na 5 otwarcie zaintrygowane zatrzymaniem zarządzeń do uzbieranego

  18. What’s up to all, since I am really keen of reading this website’s post to be updated daily.
    It consists of nice material.

  19. What’s Going down i’m new to this, I stumbled upon this I have discovered It
    positively useful and it has helped me out loads. I hope to
    contribute & assist different customers like
    its aided me. Great job.

  20. zegt:

    I am in fact grateful to the owner of this web page who has shared
    this wonderful paragraph att here.

  21. In the awesome design of things you’ll secure a B+ with regard to effort. Where you actually lost everybody was first on your particulars. As it is said, the devil is in the details… And that could not be more correct here. Having said that, let me inform you what did give good results. The writing is definitely extremely powerful which is most likely why I am taking an effort in order to comment. I do not make it a regular habit of doing that. Second, even though I can easily see a leaps in reason you make, I am not confident of how you seem to connect the ideas which in turn produce the final result. For now I will, no doubt subscribe to your point however wish in the foreseeable future you connect your facts much better.

Geef een reactie

Jouw e-mailadres wordt niet gepubliceerd. Verplichte velden zijn gemarkeerd met *

Connect with Facebook


De volgende HTML tags en attributen zijn toegestaan: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


url: 2 site: