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Issuu.com – FuturEyes Outlook 2012

ONEforONE: buy one, give one for immediate development projects.

In the Netherlands the theme of sustainability ranks high on the public and political agenda. There are already a lot of ‘green’ organisations, which mainly emphasise the environment. ONEforONE is a social initiative through which consumers can make a direct impact on the lives of people in developing countries.

By buying something here, you help people over there to get the same product. It is very simple, your help has immediate impact and there are no added costs.

ONEforONE was launched at the end of 2010 in the Netherlands and focuses on providing basic needs, such as energy and drinking water. ONEforONE’s contribution to society is spelling out clearly. For instance, if you buy sustainable energy at Greenchoice, someone in Africa will get solar energy.

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